Funding Narrative Change, An Assessment and Framework

Narrative change has become a popular focus with growing urgency to change public narratives around issues like racial justice, health equity, abortion rights, and rights for trans people. But because this area of work is relatively new for funders, the work is often siloed, leading to a lack of meaningful results. This report's authors propose a framework for funders and practitioners to shift narratives via mass culture, mass media, and mass movements.