• Description

Why focus on myths? Myths are popular beliefs or traditions that are not true, but because these beliefs or traditions are passed along unchallenged, people start to believe they are true. Myths about key concepts in evaluation such as rigor and objectivity are shaped by our mental models' frames of how something works that guide our perceptions, behaviors and how we approach and relate to both other people and our surroundings. These mental models tint and narrow our view of the world we encounter.